Theory

Fuchsia Helaina Dress

$365 retail

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Stylist Notes

Princess seams give simple structure to this flirty Theory A-line dress that expertly shows off your stems.

Also available in Printed and Blue.

Size & Fit

This dress runs true to size. We recommend going one size up for backup (see following fit notes for exceptions).

BUST: Great for any cup size (comfortable room at bust)
WAIST: Straight, comfortable room throughout midsection
HIPS: Straight, comfortable room for hips
LENGTH: Mini

UNDERGARMENTS: May be worn with any standard bra
FABRIC: Fabric has no stretch
(Model's height is 5'10").

Product Details

Pink wool (96% Virgin Wool, 4% Elastane). Hourglass. Sleeveless. Crew neckline. Hidden back zipper with hook-and-eye closure. Fully lined. 34.5" from shoulder to hemline. Imported.

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49 reviews
Fit
Large
(0)
True to Size
(23)
Small
(5)
Top Contributor
Rented for:
Work
Usually wears: 10
Height: 5' 6"
Age: 44
Bust size: 36C
Body type: Hourglass
Weight: 170lbs
March 27, 2018
Incredible dress! Does not disappoint!

Wore this for work and got so many compliments on the color and the overall fit. So flattering and very comfortable! Great fabric!

View photos (1)
Top Contributor
Rented for:
Work
Usually wears: 2
Height: 5' 4"
Age: 33
Bust size: 34B
Body type: Hourglass
Weight: 125lbs
March 29, 2018
Fun dress for work!

I am a real estate agent and rented this to wear for daily appointments and other meetings. The bright color is eye-catching but still professional.

View photos (1)
Top Contributor
Size worn:
2
Rented for:
Everyday
Usually wears: 2
Height: 5' 4"
Age: 36
Body type: Hourglass
May 18, 2018
Good for work

It's a good dress to wear to work, kind of boring though.

Size worn:
12
Rented for:
Work
Usually wears: 14
Age: 28
June 28, 2018
Nice work dress with flats

Lots of compliments! Great color and cut. Great summer work dress paired with flats but a little too short to pair with heals.

Top Contributor
Size worn:
6
Rented for:
Everyday
Usually wears: 4
Height: 5' 1"
Age: 39
Bust size: 34DD
Body type: Straight & narrow
Weight: 128lbs
July 2, 2018
Perfect color, perfect fit, felt like a million bucks

This dress was hands down my favorite RTR rental. I love the cut, fit, material, color! It was perfect and if it had been a bit cheaper to buy I totally would have done so. The color is amazing! It did fit a little tight in the chest area but I think sizing up would have been a mistake.

Top Contributor
Size worn:
4
Rented for:
Everyday
Usually wears: 6
Height: 5' 7"
Age: 41
Bust size: 34B
Body type: Athletic
Weight: 135lbs
July 13, 2018
Perfect fit

This dress was simple with very clean lines. The length was great. I wore it to work on a day with a lot of meetings and then out to a play at night.

View photos (1)
Top Contributor
Size worn:
12
Rented for:
Work
Usually wears: 12
Height: 5' 3"
Age: 33
Bust size: 38C
Body type: Petite
Weight: 167lbs
July 19, 2018
Stretchy with pockets!

Loved this dress. Great length and has room to give but is also form fitting and flattering

View photos (1)
Top Contributor
Size worn:
4
Rented for:
Work
Usually wears: 4
Height: 5' 5"
Age: 42
Bust size: 32D
Body type: Hourglass
Weight: 125lbs
August 8, 2018
Gorgeous color

I wasn't sure about this dress from the photos as it looks rather shapeless, but I loved it in person. The color is very vibrant and perfect for summer. I'm 5'5" and the length was office appropriate. No stretch, so if you have hips or a stomach you might wish to size up. Pockets have zippers, so not very functional. Wore to work and then out for a business dinner. Did not wrinkle from sitting.

View photos (1)
Top Contributor
Size worn:
6
Rented for:
Work
Usually wears: 8
Height: 5' 6"
Age: 32
Bust size: 36B
Body type: Athletic
Weight: 140lbs
August 13, 2018
Great color

LOVED THIS

Top Contributor
Size worn:
8
Rented for:
Everyday
Usually wears: 8
Height: 5' 0"
Age: 40
Bust size: 36D
Body type: Athletic
Weight: 137lbs
August 22, 2018
Easy to wear

I accidentally rented this dress twice but was happy with it both times. It's more casual than it looks online so okay for business casual at work. The color is the most striking thing about the dress which is a terrific fuschia (more purple than pink)

Top Contributor
Size worn:
2
Rented for:
Work
Usually wears: 4
Height: 5' 2"
Age: 42
Bust size: 34D
Body type: Hourglass
Weight: 130lbs
August 22, 2018
Pop of amazing color - stretchy shift

Really liked this mod shift. Comfy and fun to wear. Can dress up or down. Pockets looked unkempt if left unzipped, so didn't use them.

View photos (1)
Top Contributor
Size worn:
0
Rented for:
Work
Usually wears: 0
Height: 5' 6"
Age: 51
Bust size: 34C
Body type: Straight & narrow
Weight: 115lbs
September 6, 2018
Great Summer work dress

Super easy fit, a little short but okay for the more casual August work days.

View photos (1)
Top Contributor
Size worn:
10
Rented for:
Work
Usually wears: 10
Height: 5' 7"
Age: 52
Bust size: 38C
Body type: Hourglass
Weight: 160lbs
September 17, 2018
Color is nice

The fit was fine the fabric wasn't not a favorite bec it bunches up at waist when I was sitting and I was doing a seated interview the whole time

Top Contributor
Size worn:
12
Rented for:
Vacation
Usually wears: 12
Height: 5' 6"
Age: 57
Bust size: 38DD
Body type: Full Bust
Weight: 150lbs
September 21, 2018
This dress went well in Arizona at 102 degrees and Walla Walla wine tasting...super comfy!

This dress went well in Arizona at 102 degrees and Walla Walla wine tasting...super comfy, lots of compliments and a fantastic color!! The material has a little stretch to it, so very flattering on!! I LOVE this dress!!

View photos (1)
Top Contributor
Size worn:
2
Rented for:
Work
Usually wears: 2
Height: 5' 8"
Age: 26
Bust size: 32DD
Body type: Straight & narrow
Weight: 130lbs
September 23, 2018
Super cute, great color

I originally ordered for work but ended up returning because it was too short. I'm 5"8 and it hit right above my finger tips - would have been a better pick for a date than work. Overall, love the dress, great fabric and pockets. Looked amazing, just too short.

Top Contributor
Size worn:
0
Rented for:
Work
Usually wears: 0
Height: 5' 3"
Age: 27
Bust size: 32C
Body type: Petite
Weight: 110lbs
September 26, 2018
Pretty Dress

This dress was so comfortable and a great color! I was not as crazy about the fabric though. I felt some of it looked a bit cheap but it is a great fit and very versatile. I enjoyed wearing it!

Top Contributor
Size worn:
0
Rented for:
Work
Usually wears: 0
Height: 5' 2"
Age: 34
Bust size: 34A
Body type: Petite
Weight: 115lbs
September 27, 2018
Absolutely love these dresses

I would rent one in every color if they had more. LOVE this dress for work. Great fit, great length- all of it. Love renting this brand and style!

View photos (1)
Top Contributor
Size worn:
6
Rented for:
Party
Usually wears: 8
Height: 5' 8"
Age: 35
Body type: Pear
October 2, 2018
Versatile dress

Nice dress, wore to my housewarming party! Can be worn for day/night/work.

Top Contributor
Size worn:
2
Rented for:
Other
Usually wears: 4
Height: 5' 5"
Age: 40
Bust size: 34C
Body type: Straight & narrow
Weight: 120lbs
April 24, 2019
Great fit and color

I loved the material and color of this dress! It was fitted but also had just a bit of stretch. Perfect for Easter brunch! I will definitely rent this again.

View photos (1)
Top Contributor
Size worn:
6
Rented for:
Everyday
Usually wears: 6
Height: 5' 5"
Age: 28
Bust size: 36B
Body type: Athletic
Weight: 140lbs
May 20, 2019
Looks simple but is so flattering!!

Perfect everyday dress. Can be dressed up or down easily. I'm between a 4 and 6 and the 6 fit so well. Had another dress so never got to wear it but would rent again so I could wear it! I'd would totally consider buying! Love!

View photos (1)
Top Contributor
Size worn:
8
Rented for:
Other
Usually wears: 6
Height: 5' 5"
Age: 46
Bust size: 34C
Body type: Hourglass
Weight: 138lbs
May 24, 2019
Great pop of color

Nice sheath. Able to wear with or without belt. Wore to graduation and to work with a jacket. Compliments on color. Rides up A little when sitting. Wrinkles slightly with normal wear

View photos (1)
Top Contributor
Size worn:
6
Overall fit:
Small
Rented for:
Work
Usually wears: 6
Height: 5' 6"
Age: 30
Bust size: 34D
Body type: Athletic
Weight: 145lbs
August 1, 2018
As always, theory does it well

I love the fuschia color of this dress and got lots of compliments wearing it. The dress was well-tailored and flattering. I did find the size 6 slightly small in the hips, which made the side zippered pockets unusable for me. If I rented again, I'd try the size 8. Overall, a great piece!

Top Contributor
Size worn:
10
Overall fit:
Small
Rented for:
Work
Usually wears: 8
Height: 5' 4"
Age: 38
Bust size: 34C
Body type: Pear
Weight: 135lbs
August 15, 2018
Strange fit

If you have a big bust and narrow hips, this is your dress. On me, it was tights in the hips and loose in the chest/rib cage area. This dress is a traditional Theory fit, so it will work if Theory usually works for you. I thought sizing up might work but it didn't. I didn't wear the dress.

Top Contributor
Size worn:
0
Overall fit:
Small
Rented for:
Everyday
Usually wears: 4
Height: 5' 3"
Age: 65
Bust size: 30AA
Body type: Petite
Weight: 114lbs
March 5, 2019
Not an event

Tight in odd places - shoulders and too much fabric above waist.

Top Contributor
Size worn:
6
Overall fit:
Small
Rented for:
Party
Usually wears: 4
Height: 5' 9"
Age: 36
Bust size: 34DDD/E
Body type: Athletic
Weight: 145lbs
March 7, 2019
Did not wear- too short and not flattering

It was way too short for me. I am 5'9" and have an athletic figure. I do have a chest so I thought the boxy look of the dress would not look so boxy on me. It seemed to run a little small as I usually wear a 4 and the 6 seemed to be more like a 2. If I was younger and shorter I think this would have been cuter.

Top Contributor
Size worn:
None
Overall fit:
Small
Rented for:
Work
Usually wears: 12
Height: 5' 5"
Age: 53
Body type: Full Bust
Weight: 157lbs
April 21, 2019
too tight

couldn't wear

Top Contributor
Size worn:
0
Overall fit:
True to Size
Rented for:
Everyday
Usually wears: 0
Height: 5' 5"
Age: 58
Bust size: 30D
Body type: Athletic
Weight: 107lbs
March 11, 2018
Modern take on a classic shift in a great color. Perfect in every way.

Theory doesn't disappoint with this simple shift in a bright fuchsia color - very on trend. Fabric is a lightweight 4-season wool (with just the right amount of stretch.) Love the shorter (but not too short) length and A line shape. Front slash pockets are a nice added bonus, love a dress with pockets! I wore for a casual dinner on a cool Florida evening (60's) with a lightweight black silk bomber over shoulders. On a warmer day or night, the lightweight stretch wool would be perfectly comfortable on its own. Great dress. I'll definitely wear a few more times before returning - lots of compliments.

View photos (1)
Top Contributor
Size worn:
2
Overall fit:
True to Size
Rented for:
Work
Usually wears: 2
Height: 5' 3"
Age: 28
April 17, 2018
Stylist Review

I love this classic dress by Theory! Running true to size with no, some, a lot of stretch, I recommend wearing your true size, a size up for your primary size and going up for your back up. This style is roomy throughout the midsection and loose at the hips. It works best for all cup sizes. You are able to wear a standard bra with this dress. At 5"3, the length hit right above the knees on me. This dress is the perfect for work/ work events. Pair with heels and a chic purse to complete your outfit!

View photos (1)
Top Contributor
Size worn:
8
Overall fit:
True to Size
Rented for:
Work
Usually wears: 8
Age: 48
April 21, 2018
pretty color

great color, nice fit...solid dress

Top Contributor
Size worn:
2
Overall fit:
True to Size
Rented for:
Work
Usually wears: 2
Height: 5' 4"
Age: 41
Body type: Petite
Weight: 120lbs
April 28, 2018
Cute, but short

Fabulous color and yay pockets, but this was way too short for a professional environment.

Top Contributor
Size worn:
6
Overall fit:
True to Size
Rented for:
Work
Usually wears: 6
Height: 5' 7"
Age: 48
Bust size: 32B
Body type: Straight & narrow
Weight: 135lbs
May 6, 2018
A fun everyday work dress

I rented the Helaina by Theory in the stripe, so when I saw it in pink, I had to try it. I like it even better than the stripe - it seemed to be a little more shaped and was more flattering to my small upper body. The little pockets are sweet, even though I thought the invisible zipper tabs were a little odd at first. It's on the short side - definitely at the edge of what I can wear to work, but still doable. (I recommend measuring the length of your dresses rather than trying to judge from other people's photos.) I will rent it again!

View photos (1)
Top Contributor
Size worn:
2
Overall fit:
True to Size
Rented for:
Everyday
Usually wears: 2
Height: 5' 4"
Age: 49
Bust size: 34B
Body type: Straight & narrow
Weight: 120lbs
May 21, 2018
Fantastic!!

Wore it to work, wore it to a day party - fantastic!! Love the color! Tons of compliments. The pockets are great in the front. I'd love to own this one.

Top Contributor
Size worn:
2
Overall fit:
True to Size
Rented for:
Everyday
Usually wears: 2
Height: 5' 2"
Age: 48
Bust size: 32B
Body type: Petite
Weight: 115lbs
May 24, 2018
The color is eyecatching and the fit is superb. Classy, professional and fun.

This is a perfect day to evening dress. I wore it to two professional networking events. This dress projects confidence. This may end up in my permanent wardrobe. The pockets are also great for collecting business cards and carrying a phone.

View photos (1)
Top Contributor
Size worn:
4
Overall fit:
True to Size
Rented for:
Work
Usually wears: 4
Height: 5' 2"
Age: 36
Bust size: 32B
Body type: Hourglass
Weight: 125lbs
June 1, 2018
Great Color

I received a lot of compliments when I wore this to work. There is no stretch to the material, so if you are between sizes, I would consider going up a size. The material isn't very heavy, but it is lined, so it didn't show every lump and bump. Looked great with a statement necklace.

Top Contributor
Size worn:
6
Overall fit:
True to Size
Rented for:
Everyday
Usually wears: 6
Height: 5' 9"
Age: 30
Bust size: 34D
Body type: Hourglass
Weight: 150lbs
August 14, 2018
Perfect summer dress - but more purple than pink

I love love loved this dress, it reminded me of the dress Carrie wore in the Sex and The City movie, so I had to rent. Perfect for dinner, work, or a night out with the girls. I will say it looks pinker in the pictures, in real life, it's more of an orchid purple shade.

View photos (1)
Top Contributor
Size worn:
2
Overall fit:
True to Size
Rented for:
Work
Usually wears: 4
Height: 5' 6"
Age: 52
Weight: 130lbs
September 11, 2018
cute dress - fun color

It fit to size and was figure flattering.

Size worn:
12
Overall fit:
True to Size
Rented for:
Work
Usually wears: 12
Height: 5' 6"
Age: 38
Bust size: 36DD
September 24, 2018
Beautfil color

This is a beautiful dress, but it was way too short for me. I am 5'6" with a long torso and short legs. This dress hit above mid thigh in the back, just way too short for me. It was a beautiful color and flattering cut, however.

Top Contributor
Size worn:
2
Overall fit:
True to Size
Rented for:
Work
Usually wears: 0
Height: 5' 3"
Age: 37
Bust size: 32B
Body type: Athletic
Weight: 124lbs
September 27, 2018
would rent again

fits well and very flattering cut!

Top Contributor
Size worn:
4
Overall fit:
True to Size
Rented for:
Work
Usually wears: 2
Height: 5' 9"
Age: 31
Bust size: 34B
Body type: Straight & narrow
Weight: 125lbs
September 27, 2018
Work

I loved the color of this dress, it was really pretty. It teetered on the edge of being to short for work, but I was just really conscious and wore flats.

Top Contributor
Size worn:
6
Overall fit:
True to Size
Rented for:
Work
Usually wears: 8
Height: 5' 2"
Age: 29
Bust size: 36C
Body type: Athletic
Weight: 140lbs
October 3, 2018
Love this dress!

Great color, fit, all of the above! Got lots of compliments when I wore this to a professional networking event (graduate student) and felt very confident and polished. ONLY DRAWBACK - taller ladies be cautious, length much shorter when sitting down even with legs crossed. Otherwise loved this!!!

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