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RTR | Coming 2 America





RTR | Coming 2 America

Celebrate the premiere of the long-awaited sequel to the 1988
cult comedy classic Coming to America — known as much for
its legendary characters as its opulent costumes — by emulating
the fashions of fairytale African Kingdom, Zamunda.
Celebrate the premiere of the long-awaited sequel
to the 1988 cult comedy classic Coming to America
known as much for its legendary characters as its
opulent costumes — by emulating the fashions
of fairytale African Kingdom, Zamunda.

The Royal Family Has Arrived

The Royal Family Has Arrived


They’re backkkk! Premiering March 5 on Prime Video, Coming 2 America follows newly-crowned King Akeem (Eddie Murphy) and his trusted confidante Semmi (Arsenio Hall) as they embark on an all-new adventure that takes them from their royal African nation of Zamunda back to Queens, NY. There’s a new generation of royals — and no doubt, style standouts — joining the star-studded cast this time, including KiKi Layne, Jermaine Fowler and Teyana Taylor.


They’re backkkk! Premiering March 5 on Prime Video, Coming 2 America follows newly-crowned King Akeem (Eddie Murphy) and his trusted confidante Semmi (Arsenio Hall) as they embark on an all-new adventure that takes them from their royal African nation of Zamunda back to Queens, NY. There’s a new generation of royals — and no doubt, style standouts — joining the star-studded cast this time, including KiKi Layne, Jermaine Fowler and Teyana Taylor.

Celebrating African-Inspired Fashion

Celebrating African-Inspired Fashion


For more than 30 years, award-winning costume designer Ruth E. Carter has brought her character-centric, colorful costumes to pioneering films focused on Black culture and the African experience, including Black Panther, Amistad, Malcolm X, Selma, Love & Basketball and Do the Right Thing (just to, you know, name a few). She’ll do the same in Coming 2 America, where more screen time is spent in Zamunda, giving Ruth the opportunity to amplify the opulence of African royalty through modern and intricate costumes.


For more than 30 years, award-winning costume designer Ruth E. Carter has brought her character-centric, colorful costumes to pioneering films focused on Black culture and the African experience, including Black Panther, Amistad, Malcolm X, Selma, Love & Basketball and Do the Right Thing (just to, you know, name a few). She’ll do the same in Coming 2 America, where more screen time is spent in Zamunda, giving Ruth the opportunity to amplify the opulence of African royalty through modern and intricate costumes.

Before there was Wakanda in the Black Panther, there was Zamunda in Coming to America, so it’s fitting that Ruth E. Carter is the sartorial storyteller behind both films.

Before there was Wakanda in the Black Panther, there was Zamunda in Coming to America, so it’s fitting that Ruth E. Carter is the sartorial storyteller behind both films.

Discover More on The Shift

Discover More on
The Shift

Sneak a peek at the film’s fashion sketches and get inspired to dress up for the official
Coming 2 America premiere on March 5 on Amazon Prime Video.
Sneak a peek at the film’s fashion
sketches and get inspired to dress up
for the official Coming 2 America
premiere on March 5 on Amazon
Prime Video.

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