SUBJECT: We heard you. RTR is doubling our new inventory in 2025!
Dear RTR Community,
I’m excited to share that we are making the biggest inventory investment in Rent the Runway history by DOUBLING THE NEW INVENTORY coming onto the platform in 2025. I’ve listened to your feedback and I hear you: You want way more availability of the items you heart and you want more styles from your favorite brands.
I’m thrilled to announce that starting today, you can expect to see hundreds of new arrivals weekly and the beginnings of other major changes to the Rent the Runway experience.
Here’s what you can expect:
Twice as much new inventory! 75%+ more new styles and increased availability of each style, making the most coveted items and brands on RTR easier to rent. This means we have a lot more workwear, dresses, vacation and casual, everyday clothing (especially styles that work in the dead of summer—an area where we know we can do better)!
3-4X more inventory from your 25 favorite brands: We’re going bigger than ever on the brands you love and wear the most, like Staud, Veronica Beard, Reformation, Ulla Johnson, A.L.C., Sandro and more.
Exclusive designer collaborations: We’re launching 15 incredible, fashion-forward, exclusive-to-RTR collections. Keep an eye on your email and our social channels for more information on these big launches in the coming weeks.
90+ amazing new brands: We’re refreshing our assortment by launching dozens of new brands on RTR that you’ve been asking for like Jacquemus, Cult Gaia, Frame, Sir. and Cala de la Cruz.
New and top-requested product features: Every month we will be rolling out features that you’ve been asking for, including waitlisting, “back-in-stock” notifications for out-of-stock items, better reviews, and in-product ways for customers to communicate with one another.
In 2025, my most important goal is to honor the community of women who got us here (all of you) and work hard to deliver what you’ve been asking for. Thank you to our loyal supporters. I promise to continue to listen to your ideas on how to improve RTR. To those of you who’ve left, paused, or have friends who have paused, I’m confident this new inventory will excite you and I’d love to welcome you back as a Rent the Runway subscriber. RTR’s mission has always been about empowering women to feel amazing every day, and I hope that our inventory transformation in 2025 brings joy, fun and self-expression to you and our entire community.
If you have questions or feedback, you can always reach out to me at JH@renttherunway.com (my actual email). I promise to always be listening and learning. Start hearting our new arrivals today.
Warmly,
Jenn Hyman
Founder and CEO, Rent the Runway