Meet the Member: Allison Kasirer, Founder of FertileGirl

THIS STORY IS PART OF GETTING DRESSED & GOING PLACES (#RTRGDGP) – A SERIES SPOTLIGHTING THE work, life and style of GAME-CHANGING WOMEN in THE RTR COMMUNITY. WANT TO BE FEATURED? POST A MIRROR SELFIE WEARING A RENTAL ON INSTAGRAM AND TAG #RTRGDGP.

 

 

It’s no secret. We love seeing women making bold moves in their career or personal lives. Even better? When we catch wind of a lady killing it in both. Enter Allison Kasirer, proof that personal life can inspire extremely innovative work. After struggling to get pregnant with her husband, Allison decided to start a company to help other women on their own fertility journeys. Part pre-pregnancy nutrition company, part online community, FertileGirl was born to change the conversation around motherhood.

 

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Jacket, Rebecca Minkoff; Pants, Free People

 

Allison abandoned her well-established career in finance to bring her big dream to life. Shifting from finance to entrepreneurship required a lot of change, especially in her wardrobe: “[Unlimited] came at the perfect time for me because I was transitioning from a career on Wall Street, where my closet was mostly neutrals and basics, to a time where I was going to be an entrepreneur and I needed a more versatile wardrobe.”

 

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Now, FertileGirl is up to big things. The brand launched its first product – an extremely tasty superfood bar  – and a blog “Real Talk” to give women a platform for sharing honest stories about pregnancy. Whether you’re expecting, planning on expecting, a current mom or just interested in healthy living, we highly recommend checking it out. You’ll leave feeling majorly inspired.

 

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Jacket, Rebecca Minkoff; Dress, Derek Lam 10 Crosby

 

And, to save the best for last – after rounds of IVF and intense self-care (she calls it “mothering yourself”), Allison had twins! What a happy ending, right? Well, as far as she’s concerned, it’s just the beginning. We caught up with the entrepreneur and mom to talk life, work and, of course, style. In the video above, learn how Allison uses her Unlimited membership to supercharge her multi-faceted life.

 

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Follow FertileGirl on Instagram and Facebook for more real-talk conversation about all things motherhood. Want to learn more about RTR Unlimited? Explore the membership.