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Co-founders Jennifer Hyman (Jenn)
and Jennifer Fleiss (Jenny)
met as sectionmates at Harvard Business School,
where over frequent girls nights, they became fast friends. During a trip home to New York City, Jenn watched her sister Becky struggle with a

‘closet full of clothes but nothing to wear’

moment. Becky had an upcoming wedding
and wanted something gorgeous—Hervé Léger maybe, or Proenza—but her modest salary meant that everything high-end was out of reach. What if, Jenn thought, the Beckys of this world could have access to their

dream closet –

a new dress for every occasion?

And what if designers were able to get their pieces into the hands of

young, fashionable women

and build an addiction for designer fashion?

Cut to: Cambridge, Massachusetts, several days later. Jenn told Jenny about Becky’s dilemma, and, this being business school, they started creating a company. With a "business plans are a waste of time" mentality, coupled with a series of iterative tests and formative meetings with top designers and retailers,
was born in

New York City.

It’s a community designed to fill the needs of women just like Jenn, Jenny and Becky—women who know and

love high fashion,

who want to

look glamorous

for all their nights out
and

experiment with new brands

without the anxiety of investing in piece after piece.
Users benefit from the expertise of

professional stylists

and the shared wisdom of like-minded fashion-forward members. Through exclusive relationships with top designers,
is able to continually update its stock with the latest pieces. And to think: it all started with that age-old complaint: I don’t have anything to wear. Now you do, and you’re going to

look amazing!