Rent the Runway

Plein Sud

Purity Gown

$90 rental
$995 Retail

Price varies based on availability. Select your date to see price.

Stylist Notes

Look like you stepped off the red carpet in this stunning gown by Plein Sud. Get ready to see heads turn as you sweep through the room! Simply pair with Dannijo’s Samirah Necklace to get that ultra glam!

Also available in orange.

Size & Fit

This dress runs true to size. We recommend going one size down for backup (see following fit notes for exceptions). Sized: 36-44, French Sizing.

BUST: Great for any cup size – comfortable room at bust
WAIST: Not Fitted – ample room throughout midsection
HIPS: Not Fitted – comfortable room for full hips
LENGTH: Two lengths available. Regular measures 58'' from shoulder to hem (recommended for heights 5'2''-5'6''), Long measures 61'' from shoulder to hem (recommended for heights 5'7''-5'11'').

UNDERGARMENTS: Should be worn with a strapless bra. Dress is sheer. We recommend a nude slip.
FABRIC: Fabric has some stretch
GREAT FOR: Apple, Athletic, Hourglass, Full Bust, Pear, Tall, Straight & Narrow body types
(Model's height is 5'10".)

Size & Fit Notes

This dress runs true to size. We recommend going one size down for backup (see following fit notes for exceptions). Sized: 36-44, French Sizing.

BUST: Great for any cup size – comfortable room at bust
WAIST: Not Fitted – ample room throughout midsection
HIPS: Not Fitted – comfortable room for full hips
LENGTH: Two lengths available. Regular measures 58'' from shoulder to hem (recommended for heights 5'2''-5'6''), Long measures 61'' from shoulder to hem (recommended for heights 5'7''-5'11'').

UNDERGARMENTS: Should be worn with a strapless bra. Dress is sheer. We recommend a nude slip.
FABRIC: Fabric has some stretch
GREAT FOR: Apple, Athletic, Hourglass, Full Bust, Pear, Tall, Straight & Narrow body types
(Model's height is 5'10".)

Size Chart

Size Chart

Length Chart

Length Chart

Dresses may not be offered in all of the above lengths.

Product Details

White jersey (100% viscose). Sleeveless. Draped one shoulder. Straight skirt with blouson. No zipper. Imported. See size and fit tab for lengths.

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7 reviews

Fit
Small 1
True to Size 3
Large 3
Photos 1
Kimberly
Usually wears: 6
Height: 5' 10"
Age: 39
Bust size: 34C
Body type: Straight & narrow
Weight: 139 lbs
Mar 20, 2013

This is a stunning gown that I received complements on all night!!

Size worn: 42L
Overall fit: Large
Rented for: Formal Affair
I actually thought the dress ran small, and ended up wearing the smaller backup size (42L) and probably could have gone with a 40. Two VERY important things to note about this gown - it is very, very sheer; almost see-through. I ended up having to purchase a nude (and very opaque) slip to wear underneath it, so I wouldn't recommend this gown if you are going to be in bright light at all. I am very tall (5' 10") and wore 4" heels and this dress is EXTREMELY long - ended up carrying it to walk most of the night. The good news is that the dress is absolutely stunning and you will certainly stand out in a sea of black dresses.
Stephanie
Usually wears: 0
Height: 5' 5"
Age: 33
Bust size: 32A
Body type: Athletic
Mar 23, 2013

Stunning and Unique.

Size worn: 36L
Overall fit: True to Size
Rented for: Formal Affair
This dress was amazing - simple with a twist of Greek goddess flair. I wore it to a formal Navy event in Monterey and loved the fact that a white gown popped in a sea of black, navy and sequin gowns. I accessorized with the Kate Spade black tie optional necklace (my own) with the gown and received a ton of compliments on the combination. Although the fabric was sheer, any issues were alleviated with nude Spanx. While some of the other reviews stated the dress was too long, I had 3.5 inch heels on and did not feel the length was an issue. Once again, thank you RTR for a great experience. I'm looking forward to the next occasion I have to rent another fantastic dress.
Marcy
Top Contributor
Usually wears: 0
Height: 5' 3"
Age: 42
Bust size: 34A
Body type: Petite
Weight: 110 lbs
Nov 4, 2013

Didn't end up wearing this one

Size worn: 36R
Overall fit: Large
Rented for: Formal Affair
This dress was huge, even for a 36 Euro. It was way too baggy and miles too long. Funnily enough, a friend ended up wearing this same dress to the event I ordered it for. She's the same weight as me, only about 7 inches taller, and it looked great on her, but even she said it was extremely long.
Lynn
Usually wears: 6
Height: 5' 7"
Age: 30
Bust size: 36A
Body type: Hourglass
Weight: 125 lbs
Nov 29, 2013

I didn't end up wearing it

Size worn: 42R
Overall fit: Small
Rented for: Formal Affair
This dress felt small on the top. I'm 5'7" and 125lbs, and the regular length was definitely too short. It also is white, and extremely see-through so make sure to have the proper undergarments. I didn't end up wearing this to the event... The top felt a like it came very high up, I would have maybe gone with a size up.
Kerri
Usually wears: 0
Height: 5' 7"
Age: 41
Body type: Straight & narrow
Apr 20, 2014

Perfect dress. Probably a good choice for the less curvy figures.

Size worn: 36L
Overall fit: True to Size
Rented for: Formal Affair
Hard to get into and out of, but fabulous once it's in place.
Julia
Top Contributor
Usually wears: 4
Height: 5' 1"
Age: 23
Bust size: 34D+
Body type: Hourglass
Weight: 100 lbs
May 18, 2014

Engagement Party

Size worn: 40R
Overall fit: True to Size
Rented for: Formal Affair
Dress is kind of awkward to put on. I am 5' 1", and ordered a regular, and it was VERY long. I wore 5" heels, and it still was sweeping somewhat. It was difficult to dance in because of the length, probably would be easier to wear if you are taller. The dress is also VERY sheer. I had to wear a slip underneath which was annoying because it was the summer. Otherwise, the fit is flattering, and I received endless complements.
Daune
Usually wears: 12
Height: 5' 6"
Age: 44
Body type: Full Bust
Sep 4, 2014

This Dress Was Perfect!

Size worn: 44R
Overall fit: Large
Rented for: Wedding
The dress was a bit long, but for a formal wedding that was perfect ! The dress (and me in it) received lots of compliments. It was a great silhouette and a great fit! Would use again in any color!
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