| REVIEWS |
 
| MY BAG
 
Our Runway
What's New
Dresses
Accessories
Essentials
Occasions
Designers
Blog
Targeting the "It Girl" Customer

In this episode of "Smart Entrepreneur," Jennifer Hyman and Jennifer Fleiss, the co-founders of Rent the Runway, outline five strategies they've used to build a high-tech fashion company. They've had success targeting a new breed of consumer -- a young women with sophisticated fashion sense -- while learning technology first-hand and raising venture capital.