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Rent the Runway Stocks Halston, And Soon, Prabal Gurung. But Will You Succumb?

Rent the Runway, the clothing version of Bag, Borrow or Steal, is now stocking pieces from Halston’s Heritage line.
Coming up next: fashion darling Prabal Gurung.
I have to admit, I’m a bit skeptical about Rent the Runway. As a person who believes in investing in a few nice pieces and wearing them repeatedly, Rent the Runway seems downright silly. Why, I wonder, would I rent a Vena Cava dress for $100 and wear it for six days when I could buy a Vena Cava dress for $400, and wear it forever?