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Jennifer Hyman and Jenny Fleiss, Founders of Rent the Runway

Rent the Runway’s mission, according to Jennifer Hyman and Jenny Fleiss, is to bring the Carrie Bradshaw clothing experience to budget conscious fashionistas and turn them in to loyal customers of designer brands. Rent the Runway is a membership-only designer rental company where women can rent dresses and accessories from over 100 designers and brands including Herve Leger, Diane von Furstenberg, Proenza Schouler and Badgley Mischka. Dress rentals start at $50 for 4 days and $10 for accessories.