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High Fashion, No Airbrushing

Like most women, Tina Hines has her size — an 8 — and then she has her list of clothes that actually look good on her. Side pockets are out (they make her hips look too wide). Halter tops are difficult (she needs to wear a bra). Defined waists are good, and she likes a bit of Lycra to accentuate her curves.

Now, for women like Ms. Hines, the e-commerce site Rent the Runway is offering a striking solution: replacing models with regular women, and allowing visitors to search for women of a certain age, height, weight and even bust size, to see how that dress looks on someone similar.