BFFs and Founders: Jen and Jenny of RentTheRunway.com

Jen and Jenny are just as brilliant as they are stylish BFFs (they might have the only closet I covet more than Carrie’s!). The two girlfriends essentially created Netflix for Fashion—a members-only site that allows women to rent luxury and couture dresses and accessories for a fraction of the price. Yes, that means your bridesmaids can wear Nicole Miller dresses for $50…and that you can walk the aisle in Herve Leger for $100!