Rooney Mara's Super Bowl Sunday Ensemble

WWD asked a few parisian designers to sketch a Super Bowl outfit for Rooney Mara, who comes from a long line of football fanatics. We particlarly enjoy this one by Clare Waight Keller from Chloe. What would you outfit Rooney in for the biggest sporting event of the year? See all of the sketches here! [WWD]

Prabal Gurung Spring Campaign

We just about fell out of our chairs when we laid our eyes on Prabal Gurung's Spring 2012 campaign. Victoria's Secret model and blonde bombshell Candice Swanepoel went dark for the designer and totally kills it in his graphic, cutout pieces from the collection. We can't wait to see what he shows for Fall 2012. [Lucky]

Cut25's First Boutique

Yigal Azrouel's contemporary line, Cut25, celebrated it's first boutique opening last night in SoHo. Head on over to 129 Grand Street for your daily dose of neon! [Racked]

Congrats to this week's Style Awards winner, Giorgia! She looks absolutely stunning in the Rebecca Taylor Meteor Shower Gown that she wore for a charty event honoring the Children's Hospital LA and Children Miracle Network. Her sleek hair and smokey eyes complement the midnight hued gown beautifully. Congrats!

Are you the “Seductress” or are you the “Sweetheart?”

Bring out your inner tiger ladies and go for that seductress look for your man on that special day coming up with the help of these fabulous makeup products by Dior. Start off with the Dior Waterproof eyeliner pencil in Trinidad Black to give you that perfectly lined eye.  Then pump up your eyes with the Diorshow Lash Maximizer to bat those lashes at him while you sip on some bubbly! Complete the seductress look with a vibrant and luring red lip like the Rouge Dior in Ara Red 999. With this look, you’ll for sure have that seductress look down and him wanting more!

Make that lasting impression by going for that sweetheart look on your Valentine’s Day. He’ll shower you with roses and chocolates when you show up looking fresh and beautiful. Go with a nude foundation like the DiorSkin Nude Foundation to have that gorgeous natural look. Then compliment your eyes with the 5 Couleurs Eyeshadow Palette in Grege. Finish off with a touch of shimmer on your lips by adding the Dior Addict Ultra Gloss in Pretty Rose. 

Order for Valentine's Day and get a special surprise in your order from Dior!

Valid on orders beginning 2/9-2/14 while supplies last.

Our latest fashion literature obsession: Impact celebrates 50 years of the Council of Fashion Designers of America with an incredible account of the CFDA's history by Patricia Mears, an introduction by Cathy Horyn, and over 300 statements from some of the most important names in American fashion. The gorgeous book is sure to be a coffee table essential and must-read for aspiring fashionistas. To continue the celebration, the museum at FIT will be hosting an exhibit next month featuring the work of about 400 CFDA members. Cheers!

Cameron has recently been spotted front fow at the couture shows and now we know why, thanks to New York Mag! In preparation for a big couture editorial she'll shoot for InStyle, the actress acompanied the mag's Style Director to many of the Paris shows. Her ubiquitous presence was welcomed by the paparazzi and we loved seeing the different looks she sported. See some of our faves below!

Cameron looks polka dot perfect in this cap sleeve, belted frock. We love how she glammed it up with a blonde pouf and feminine makeup. Get her flirty look with Moschino Cheap and Chic's Ruffle Wrap and Dance Dress.

Cap sleeves and lace are two ways to get instant effortless glam. We love Cameron's floral look - get it with this Mark & James by Badgley Mischka Rose Garden Shift. This ensemble is perfect for a first date, anniversary, or dinner party!

Cameron's athletic figure is flattered by one shoulder styles that help offset broader shoulders. We love this coral color on her and this Peter Som dress does just the trick. The gorgeous draping gives the illusion of curves and the length is great for a multitude of occasions.

We've seen quite the evolution of the braid from side-styled Blake Lively to Lauren Conrad's classic french braid. Now this hairdo has become even more boho chic and made quite the impact on the red carpet at this year's SAG Awards.

Is the braid the new headwrap? Glee's Dianna Agron looked effortlessly glamorous with a twist on the classic braid. According to her hairstylist (thanks BellaSugar!) he dried Dianna's hair using a texturizing spray then created a fishtail braid starting at the left side of the ear. After that, he wrapped it around the head like a crown to bring attention to the front.

Sounds easy enough! This look is great for you ladies that have layers or bangs and want them away from your face. There is no need to set with hairspray because you want this look to seem as natural as possibly. Wispy strands are encouraged to be left out!

Pair with our Dannijo Ajak earrings for the perfect finishing touch to make this look all your own! Where will you wear it?

1 New Items Added to our Best Clearance Sale Ever!

We just added new inventory to our biggest and best clearance sale ever! Browse over 400 styles of dresses and accessories from designers like Milly, Kenneth Jay Lane, Missoni, Tibi, Lela Rose, Dannijo, and more.

2 Pinterest

We have a borderline addiction to Pinterest and can't get enough of this amazing source of inspiration. We recently revamped our account with new occasion, trend, fashion, and inspiration boards! Check them out here.

3 Gossip Girl's 100th Episode

Our favorite show about Manhattan's Elite celebrates its 100th episode tonight along with Blair's much anticipated wedding. Tune in to the CW at 8pm EST!

4 Larabars

Mallory loves Larabars - they taste awesome and have less than 9 ingredients. A great way to get that mid-day energy boost without anything artificial and no added sugar!

5 Winning in Williamsburg

Lara and Chondita headed to Brooklyn for a triple birthday party at the fab motorcycle garage slash bar slash urban country club The Shop. A merry time was had by all courtesy of the Best Drink Ever (vodka, bitters, triple sec, lemon juice) and the amazing DJ Synapse (book him for your next event!).

6 Pantone's Wedding Book

Thanks to Pantone, now you can have your wedding colors on hand wherever you go - just in case you need a swatch check!

7  Valentine's Day

February 14th is quickly approaching and we have to ask, will you be sexy or sweet this year? Shop our sexy and sweet occasions and get inspired by our Pinterest boards!

8 DVF x Diet Coke

These two iconic brands team up to bring us the chicest soft beverage packaging we've ever seen. These limited edition bottles are available throughout the month of February and even better, 100% of the proceeds will be donated to the Foundation for the National Institutes of Health.

9 Beer, Bourbon, and BBQ Festival

Erica threw on her best flannel to check out the Beer, Bourbon, and BBQ Festival in Brooklyn. 4 hours of eating and drinking? Sounds like an amazing Saturday to us!

10 Ferris Bueller's back!

Ferris Bueller is back! To celebrate the launch of the new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a big game commercial. Reliving this classic definitely brightened our Monday.

Tonight Gossip Girl episode is a milestone in two respects: Blair's wedding and it's the show's 100th episode! It's hard to imagine what our Monday nights would be without the escapades of Manhattan's elite.

When we caught this picture of Blair's bridesmaids, we couldn't help but love the color palatte. Blush and neutral tones are everywhere right now and it seems like the people at GG are loving the trend. To get this soft, feminine look and channel Blair's entourage, rent Milly's Almond Rosette dress for your next date night, cocktail party, or event. It would also be a perfect pick for Valentine's Day (whether you're single or taken!).

The stars came out last night for the SAG Awards in Los Angeles and we were delighted to see some risk takers on the red carpet. From tea lengths to cutouts, there was no shortage of fun, fashion forward styles and the usual suspects made our best dressed list this time around.

Emily Blunt and John Krasinski are officially the "It Couple" of the moment and for good reason. They look so genuinely happy and not to mention they make a very pretty pair. Emily donned a mint green Oscar de la Renta gown for the awards show last night and they color is perfect on her. Stick with this trend and freshen things up with this spearmint Carlos Miele gown for your next event.

Emma Stone is on a record setting trajectory towards becoming a fashion icon and she hasn't made a wrong turn yet. This tea length, full skirted Alexander McQueen dress looks like it was made for her and the ankle strap heels are pretty much everything. To get her look for a less formal event, try this figure-flattering, full-skirted frock from See by Chloe.

Jessica Chastain is killing it in a Calvin Klein Collection cobalt gown that complements her amber locks almost too perfectly. Get her look with a beautifully cut Narciso Rodriguez gown that will have you standing out in a sea of black.

Kudos to Kyra Sedgwick for pulling off a bold color and cutouts! The film and television star worked the carpet with hubby Kevin Bacon by her side. To get Kyra's look, go with this daring Narciso Rodriguez gown for your next formal event or wedding.

Viola Davis was positively glowing in this white hot strapless gown and we have to mention her stellar makeup too. She won best actress for her role in The Help and we couldn't have been more excited to see her accept the award. The white hot gown was refreshing to see after so many pastels and neutrals. We love the gold/silver and white combo; try this Calvin Klein Collection number for your next date, girl's night out, or birthday party!

Congrats to this week's Style Awards winner, Rosa! She looks absolutely stunning in the Laila Azhar Sparkling Asymmetric Draped Dress. We love how she paired with a muted neutral, cuff, and simple black heels. We are totally crushing on this pop of color blue hue!