In the latest installment of Jenn's Fashionpreneur column on Fashionista.com, she talks about the best and worst pieces of advice she's received as an entrepreneur.

Rule number one of entrepreneurship is that the second you tell someone that you are thinking about starting a company, the floodgates of advice will open. Suddenly, friends, distant relatives and colleagues will frame themselves as experts on just about anything to create the opportunity to give you their opinion. This all stems from rule number one about people which is that they love to hear themselves talk (in fact, in any negotiation or interview, the person that speaks most believes that she has the upper hand). Since I had the idea for Rent the Runway nearly three years ago, my co-founder Jenny Fleiss and I have solicited and received lots of advice. The trick is the ability to decipher good advice from bad. So, in the efforts of saving all of you the trouble, I thought it best to list some of the very best and very worst advice I’ve received.

The Good

Find a partner. Starting a company is really, really hard. Not just from a workload or execution standpoint, but the emotional roller coaster is intense. Thank god that since day one, I have had an incredible partner to share the lows and incredible highs with. The day we launched (Nov 9, 2009), Rent the Runway was covered on the front page of the business section of the New York Times, an incredibly surprising and exciting moment. But, by far, the very best moment of that day was hugging, screaming and jumping up and down with Jenny when we came into the office. Every experience is better when it is shared!

Get your nails done. Yes, seriously! I was at a very important designer brand which shall forever
remain nameless, and the head of the brand pulled me aside after the meeting and said: “Jenn, I know you’re new to this industry so I want to tell you something very important. Your nails are RUDE and inappropriate.” (My three-day old manicure had a few chips). At first I was floored–like for real, the leader of one of the most prestigious brands ever is that superficial and has that little to do than to comment on my manicure?! But upon further reflection, I recognized and learned the lesson here: Know your audience and know your industry. The fashion industry is one where its leaders care a great deal for their personal brand – the clothes and makeup they use to present themselves to the world. If I’m going to play in their space, I have to play by their rules and respect what makes this industry fun, unique and slightly crazy :)

Sleep. One of my investors from Kleiner Perkins, Juliet de Baubigny, begins every conversation with me by asking how much sleep I got the night before. Not only is sleep important to stay healthy (and oh yes, to stay awake during intense days in the office) but the larger point is, create space for yourself to clear your mind. Some of my best ideas for how to grow Rent the Runway come when I’m not even thinking about the business – I may be at dinner with my boyfriend or at Physique or dreaming. Make time to sleep (and have a life) and the great ideas will come.

Congrats to this week's Style Awards winner, Priscilla! She stunned in the Badgley Mischka Green with Envy gown at her parent's 25th wedding anniversary and said she'd never felt prettier. We love how she accessorized with a bright statement necklace and the emerald colored gown is super flattering on her figure.

Do you have a picture in RTR that you want to share? If you would like to see it end up on our facebook page or blog, please send it to ShareRTR@renttherunway.com.

1 RTR 2nd Anniversary Party

RTR turned 2 on November 9th, and we celebrated this past weekend in style. We gathered our nearest and dearest and headed over to the Culture Club for an 80's themed extravanganza DJ-ed by none other than Glamour editor Rajni Jacques. Happy Birthday to us!

2 Our Customers

In the spirit of Thanksgiving, we are so thankful for you, our wonderful customers. There is nothing better than seeing pictures of you looking gorgeous and having a blast in RTR!

3 Design Your Own Burberry Jacket

The iconic Burberry jacket is now customizable - and we can't get over the number of insanely chic combinations. You can choose everything from the fabric and color to the buttons and hardware. This is definitely going on our wishlist this holiday season!

4 Thanksgiving Pops

We love these simple but adorable Thanksgiving themed treats. One part Oreo, one part Nutter Butter, and a few parts candy corn! Perfect for a last minute fun activity this Holiday weekend.

5 Music For Tomorrow

Starting in 2006 in the aftermath of Hurrican Katrina, Music for Tomorrow helps musicians get gigs. We love it because it is an easy way to book an awesome band for your holiday party at a price that works for you while supporting independent musicians. Chondita is particularly smitten with Jonathan Batiste and his band, which had the crowd going crazy with its jazzifies version of Lady Gaga.

6 Pops of Neon

Echoing our 80s theme from Saturday night, Erica and Derek both came dressed in neon yellow sweaters this morning.

7 Bergdorf's Unleashed

Bergdorfs has released a preview of their Holiday video, Unleashed, and we are are counting down the days till we can catch the full video of these cute canines taking over the department store!

8 Heart Sweater

Sweaters are a great way to stay warm this winter, especially in chilly offices, but why not stay stylish too? Brooke loves this comfy and cute sweater from J.Crew.

9 Holiday Themed Drinks

Katie adores these Holiday themed drinks with mini wreaths on each bottle. Try a cranberry infused cocktail or spiced cider for festive libations!

10 Gorgeous Desserts

Alissa went to a friend's birthday party on Sunday and had to snap a pic of this gorgeous (and gluten-free) cake!

This week's style awards winner, Amy, looks absolutely stunning in the Herve Leger Gunmetal Bandage Dress. Her hot pink nails and sun kissed skin were perfect accessories to celebrate her birthday night in Miami. Congrats!

Do you have a picture in RTR that you want to share? If you would like to see it end up on our facebook page or blog, please send it to ShareRTR@renttherunway.com.

The Thanksgiving holiday weekend quickly approaching not only means family, friends, amazing food and a ridiculous amount of shopping (Cyber Monday, anyone?) we have some dresses you will be sure to be thankful for!

How to choose you ask? We have some fun suggestions for what to wear for an evening out with friends, Thanksgiving dinner, and Saturday night on the town.

For an evening out with friends, we are loving high impact metallics and cutouts. This Z Spoke Zac Posen dress features a subtle keyhole for an edgy accent. Pair with gold accessories and a smokey eye for a glam night out on the town!

We love these day-to-night dresses that are perfect for family gatherings and will be adored by your mom. Pair will some opaque black tights and patent leather heels for a more dressy look.

Ready to wow those former classmates? This super sexy Cut 25 dress paired with a CC Skye bracelet and Lauren Merkin clutch are sure to do the trick. Add sky-high platforms and a statement Lancome lip and you'll be sure to have your former flame in awe.

Go regal in green and gold with today's Complete Look. We love the floral metallic lace and gold accents on this Radenroro Golden Leaf Teacup Dress that are right on trend. Enhance your glitzy look with Badgley Mischka fourteen karat gold earrings that are adorned by Swarovski crystals and glass stones, and a bold AV Max bangle. This look is perfect for date night or a holiday dinner party and will have you feeling festively flirty all night!

As the newly dubbed savviest sibling duo in Vogue’s Best Dressed, Mary Kate and Ashley Olsen’s distinctive looks always inspire a double take. Never afraid to make a bold fashion statement, we look to MK and Ashley’s instinctual ensembles for the latest trends to try!

Whether you want to sparkle like Mary Kate in a glamorous gold hue, or show a little skin like Ashley, make your mark in one of these party perfect dresses. We love the head-to-toe golden glow of this Halston Heritage Golden Draped Gown. And while this Opening Ceremony Cut Out Dress was not custom made by Diane Von Furstenberg like Ashley’s, we can’t wait to try it out!

Mary Kate looks put together without her other half in a vintage Halston Heritage dress, complete with Christian Louboutin pointed pumps. Steal her style with the Halston Heritage Studio 54 Statement Dress on RTR!

The Olsen twins wowed in white at the 7^th on Sale gala this past week. Ashley looked super sleek in a Calvin Klein floor length frock with cut out details, while Mary Kate amped up her minidress with towering platform heels. Whose style suits you? For the glamour goddess try the Yigal Azrouel’s Open Back Gown. If flirty fashionista is more your forte, pair this edgy Yigal Azrouel Keyhole Cold Sholder Dress with your highest heels for your next night out!

Mary Kate makes a colorful statement in a green gown, red lips, and fur wrap. Rock this Badgley Mischka Green with Envy Gown for an easy fit and instant star style.

On Monday's episode of How I Met Your Mother, Robin (played by actress Colbie Smulders) sported this festive Yigal Azrouel wrap dress to a company Holiday party. The episode centered around Robin and Barney potentially rekindling an old flame, and we can't blame him for being drawn to her in this irresistibly chic dress. Robin strayed away from her signature laid back style with sideswept curls and sky high heels. We love this new look on her and can't wait to see what she wears for New Year's!

We know you are eagerly awaiting to sport a sequined metallic dress this season (who can blame you) but what better way to get in the spirit right now than with your manicure?

We are loving this metallic trend right now in dresses, but now that this look has migrated to nails we are obsessed! The Golden Sparkle Le Vernis Nail Polish by Lancome adds the perfect touch of elegance to any outfit. This color is a great way to ease into the trend because it looks so amazing on a variety of skintones; just think of it as a neutral with an edge!

This is Lancome’s most technically-advanced nail polish. Your fingertips and toes will love the boost of color and lasting shine that stays put for up to seven days! The latest soft-sculpt brush embraces the shape of each nail for perfectly even coverage in one coat with no clumps.

Another fun fact? The polish has Methyl-Sulfonyl-Methane (MSM) in it which is a naturally occurring substance known for its diverse health benefits, including support of healthy nails. It not only boosts production of keratin but its Shield Plasticizers make nails much stronger and more flexible. Oh, did we mention chip-free for seven days? Love!

Are you ready to add golden sparkle and shine to your next mani-pedi?

Today's complete look features a sexy update to the LBD with Cut 25's Jetsetter Dress. To jazz up your ensemble, add some sparkle by pairing it with a sensational gold plated Dannijo Necklace and Judith Lieber Cherry Clutch.

Congrats to this week's Style Awards winner, Ally! She wore this Ali Ro Ruffle Cascade dress and paired it perfectly with a statement teal necklace. Facebook Fans loved her shoes and thought she put together the complete outfit impeccably.

Do you have a picture in RTR that you want to share? If you would like to see it end up on our facebook page or blog, please send it to ShareRTR@renttherunway.com.

We are completely obsessed with the cover of Vogue's latest Best Dressed, which hits newsstands today. The special edition focuses on stylish sister duos such as the Olsen twins, Kate and Pippa Middleton, Elle and Dakota Fanning, and Beyonce and Solange Knowles. Mary Kate and Ashley look flawless in lace and we love their bronzed, smokey eye look.  We can't believe neither of them has been on a Vogue magazine cover, perhaps on the horizon for 2012?

In the latest installment of Jenn's Fashionpreneur column on Fashionista.com, she gives the dish on how to interview people and what's most important to look for.

A few months ago I read a post from Ben Lerer, the CEO of Thrillist that fundamentally changed how I interview. If you’re too lazy to read it, here’s a summary: when Ben started his now very successful company, he was too easy on candidates and hired anyone who showed enthusiasm for Thrillist. As a young leader, Ben lacked confidence for why someone would want to risk it all and work for him. Since then, he’s done a 180 and looks for people who are willing to sacrifice to be on his team.

As CEO and co-founder of Rent the Runway, I often find myself in the position of interviewer, and it is a role I take very seriously. I never imagined two years ago when starting Rent the Runway that the vast majority of my time would be spent on recruiting talent, inspiring and coaching our team and creating a culture that our team is proud of. But now it makes sense. 100% of Rent the Runway’s success thus far is due to the incredible team we have; the right talent can transform a company from good to great, and can change a job into a family. My goal when we launched Rent the Runway was to create an environment that made me want to get out of bed in the morning a little quicker. It is so important to me that every single person on our team feel like a founder of Rent the Runway and LOVE their time here–which is why interviewing is so important. Not everyone is going to blend with Rent the Runway’s culture and not everyone will exhibit the values that make Rent the Runway an amazing place to work. While it is important to modify your interview tactics to the environment in which you work, here are some guidelines I have followed in building the team at Rent the Runway.

• Look for “an appreciation chip.” Sure, maybe it’s simplistic, but I believe there are two types of people that walk this planet: people that are negative and complain about the circumstances of their life and others who appreciate what the world has given them and view every single day as an opportunity to be happy and positive. Now listen up: this is not a Pollyanna philosophy. Having dealt with many difficult situations in my own life and family from cancer to autism, I understand that life (and work) is hard. The type of person that I’m looking for at Rent the Runway is one that can look at all the things that have happened to them in their life and consider themselves lucky; they appreciate their relationships, their family, their time working with incredible people, and they take time to have fun and enjoy. Appreciative people bring positivity to every interaction–a quality that is critical at a start-up. Imagine how little Rent the Runway would have accomplished thus far if everyone was always focused on what we can’t do instead of what we can. I ask every candidate I meet “How lucky do you consider yourself to be?” and then I listen to how they talk about their own life. Their answer is more important than ANY relevant business experience they may have.

• Culture over experience. While a candidate’s education and previous job experience is certainly important, being smart and capable is pre-requisite to getting in the door. Once you’ve cleared up whether someone can do the job, it’s critical to assess how they will do the job. How will they play with others? Will they make the people around them better and the culture richer? I pay a lot of attention in interviews to the candidate’s personality and if they will fit in with the unique culture of Rent the Runway (dream big, be scrappy, learn from mistakes). Unfortunately, I haven’t always followed my own rules and it has come back to bite me hard. Six months after launch, I hired a VP who was great on paper and in the interview room–she had the right Ivy League education and prestigious company background. However, when she started, she began to treat the members of her team horribly, often berating them (and influencing some of them to leave). After I let her go, I realized how one bad egg has the power to spread poison into your environment and demotivate people who would have otherwise given their hearts and souls to the company. I look for Rent the Runway’s values via candidates’ answers to questions, their body language, tone of voice and through thorough reference checks I will conduct post-interview.

• And back to Ben (Lerer)–Don’t sell (as much as you normally would). As a sales and marketing aficionado, it’s my first instinct to sell, sell, sell and use every superlative in the book for why Rent the Runway is amazing. But, that’s not my whole job as interviewer and often my selling can occupy a lot of the airtime that would otherwise be used to get to know the candidate. A candidate is responsible for consistently communicating why they are dying to work at your company, and how they are going to make Rent the Runway an even more amazing place to work. Just as I tell my girl friends not to settle for a relationship with any man who will date them, I often remind myself that there will be a lot of frogs you need to interview before you find your prince (or princess) charming.

- Jenn

This week on Gossip Girl, Serena showed off her classy, sophisticated side in this blue Preen dress. We've been loving her fashion choices as of late and this Preen dress highlights her blonde hair/blue eyed coloring wonderfully. Work this body conscious style for your next cocktail party or holiday event!

Not your typical cat-eye, the graphic eye-liner trend is being seen all over the runway, and we can’t get enough of it! It may seem a bit intimidating at first to switch up your eyeliner routine, but we’re loving the double lines the models wore at the Giorgio Armani Spring 2012 show. Sultry and sleek, these models had the cool-girl flare we all want to achieve – and great news, with our Lancome liner you can too!

Your best friend to achieve this look is our Lancome ArtLiner Eyeliner in black. What's amazing about this eyeliner is how superfine the tip is and easy to control. Now here's the fun part, take your favorite smokey eyeshadow and add another layer under your brow bone leaving space between your winged line for an instant update!

Next, add a dab of our Juicy Tubes Lipgloss in Hallucination to your lips to give the perfect neutral sheen you need without competing with your killer revamped cat-eye.

To complete this smoldering look, swipe a few coats of our volumizing Hypnose Mascara in Excessive Black and embrace your inner rockstar by pairing it with our Herve Leger Stop and Stare dress and we guarantee people will stop and stare at you at your next event!

We go behing the bling with Floridian sisters Danielle and Jodi who are the masterminds behind the sophisticated yet edgy Dannijo line. They give us the dish on their proudest moment as designers, favorite fashion trends, and more!

Tell me about the Resort/Holiday collection.

The Resort/Holiday collection is one part Cleopatra, two parts Holly Golightly (Breakfast at Tiffany’s). It’s about bold statement pieces that will take any ensemble next level chic.  The collection plays up our signature bib silhouettes in sparkling cosmic colors, oversized 20’s clip-on crystal studs, and Great Gatsby-esque cocktail rings.

What is something you dream of achieving but haven’t yet?

We’ve started chipping away at our main goal which is to empower and employ women in underdeveloped areas of the world to take part in creating DANNIJO.  We’ve partnered with Indego Africa to work with women cooperatives in Rwanda.  The Rwandan women currently make all of our DANNIJO pouches (which are individually signed by the artisan and features her photo).  We’re in the process of giving the women larger projects that would broaden the scope of their work for DANNIJO.

Other goals of ours include having a flagship store in New York, expanding our product-line, and launching an offshoot of DANNIJO that caters to our younger demographic.  One day we also hope to have the DANNIJO Show, inspired by our favorite 90s show, House of Style.

How would you describe your own style?

Danielle: My style is sort of bohemian, rock-and-roll influenced. I love quirky fashion, mixing and matching pattern and color and all things tomboy.  I also tend towards dressing comfortably, so if I’m wearing something really girly I’ll most likely pair it with high top sneakers and a men’s watch or a worn-in bomber jacket. I’m such a mood-dresser and my style is constantly evolving, but overall my basic vibe doesn’t change.

Jodie: And I’m a bit more classic and tend to gravitate towards more tailored silhouettes.  I always love a great fitting blazer.  My wardrobe consists of colorful silk blouses, printed dresses, classic designer handbags and loads of vintage findings.  I also have tons of leather and jeans – two things I never tire of.

What is your favorite fashion trend right now?

Danielle – High top sneakers, men’s watches and all things pleated and leather!

Jodie – plaid on plaid and color blocking

What was your proudest moment as a designer?

Landing Bergdorf Goodman as our first account was a big moment for us. It really gave us the confidence to build and grow our business. Being featured on the Today Show was another major milestone and gave cachet to the brand.  Inc magazine recognized us at America's Coolest Young Entrepreneurs on their 30 Under 30 list which also really validated. DANNIJO as a solid business.  Beyonce buying our necklace from Bergdorf Goodman was also a major milestone--she's a real style icon and the fact that she bought the necklace at retail really made a statement about the collection offering something new to the marketplace.

If you could give advice to aspiring designers, what would it be?

Start locally.  We tested our designs on the local market (Jacksonville, FL where we grew up).  It will help you develop your product and see what people like and don't like about it so you can tweak it accordingly.  By taking baby steps, you'll be less overwhelmed and have a more focused approach to growing your business.

Stay organized because it will be difficult and overwhelming to catch-up later.

Find a partner or employee that you trust and that shares the same goals and passion as you.  Not only is it fun to share the journey with someone, but it will lighten your load.

Be fearless, and don't be afraid of rejection or failure or else you'll never make it.

Be openminded. You never know who you're meeting or how they could help you or potentially collaborate with you.  Meet as many people as you can and be social--it will grow your business faster than you ever imagined.  There is nothing like the power of a social network.

Use the internet. Make a page on Facebook, Tumblr and Instagram, and start tweeting and following people on twitter that you admire.  You’ll learn so much about your customer and the behind the scenes of the brands you love.  Having a presence online is more important now than ever before.

Congratulations to this week's Style Awards winner, Sarah! She looks absolutely radiant in this Nicole Miller knockout dress. We love how she accessorized with simple hoop earrings and she gets extra cute points for her daughter's adorable ensemble (those rosy cheeks!).

Do you have a picture in RTR that you want to share? If you would like to see it end up on our facebook page or blog, please send it to ShareRTR@renttherunway.com.

Recently we've spotted SJP out and about in one of our favorite designers, Prabal Gurung. Since his first collection in 2009, celebrities have gravitated toward his super feminine, flattering styles each season. We were in love with both of his collections this year and they look just as elegant from runway to reality. Which of SJP's looks do you like better?

From weddings and work events to black tie galas and Thanksgiving with the fam, Jenn and Jenny's calendars are pretty booked. See how they are wearing RTR this November!

Jenn's Calendar

11/7 - Glamour Women of the Year Awards

Z Spoke Zac Posen Dress, Lancome Nail Polish

11/9 - San Francisco Work Event

Proenza Schouler Dress, Lulu Frost Earrings

11/19 - RTR Anniversary Party

Robert Rodriguez Black Label Dress, WCAGA Vintage Chanel Bag

11/24 - Thanksgiving Dinner

Moschino Signature Dress, Tom Binns Bracelet

Jenny's Calendar (she's 8 months pregnant...due in December!)

11/5 - Wedding in Miami

Mark and James by Badgley Mischka Dress, V Fraas Wrap

11/7 - Glamour Women of the Year Awards

Shoshana Dress, Dannijo Earrings

11/10 - Black Tie Gala

Robert Rodriguez Black Label Dress, Kara Ross Clutch

11/16 - Step Up Women's Network

Tibi Dress, Badgley Mishka Earrings