What I'm Wearing Today
Wed, 2010-07-28 16:48 | by Lara CrystalI couldn't resist a shot of Ashley as she was walking out the door last night - how great does Shoshanna's Optical Bustier Dress look on her?
Here's what Ashley had to say: "Yes, Lara, caught me on the way out in one of our newest styles by Shoshanna! Easy, summery and sweet - It was the perfect dress for dinner with girlfriends at David Burke Townhouse on the UES. FYI, the Pretzel Crusted Crabcake is to DIE for!" -- Lara
New Accessories: Editor's Picks
Tue, 2010-07-27 19:41 | by Lara CrystalAs the Accessories Buyer here at Rent the Runway , my thoughts constantly revolve around beautiful baubles. But our newest arrivals are so stunning that even a jaded jewelry fanatic like me has been ogling them nhttp://www.renttherunway.com/node/1601/edit#menuon-stop. We have some great statement pieces in amazing fall tones. Here are some of my faves and the dresses I'm dying to wear them with. Which ones are on your wish list? --Becky
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What I'm Wearing Today
Mon, 2010-07-26 18:30 | by Lara CrystalI'm in a phase where all my outfits have to either have texture or include a print. Today I’m wearing a classic over-sized black t-shirt with a twist - lace sleeves! I paired it with a belt to give my outfit some shape and of course, I've added tons of jewels. Today my Chanel is my old, baby drawstring bag - thanks Mom! --Blaire
10 Things We Love This Week
Mon, 2010-07-26 11:45 | by Lara Crystal
1 Mad Men Season 4
Everyone talks the talk about Don Draper but RTR's heart is with Roger Sterling. Last September, Jenn practically verbally assaulted John Slattery on the street when he tried to steal her cab on the way to the Doo.ri fashion show. After making amends when he politely offered up the cab, Jenn, Lara & John shared a cab ride of bliss uptown and chatted about Mad Men, Mona, and memories of SATC. Roger is definitely the most dapper on the show and he says what he means – however misogynistic it might be. RTR + Roger Forever. See below for our favorite RTR Mad Men inspired looks.
2 Our New Office
See pics here. It’s amazing!
3 Inception
Only half of our office has seen it, so we’ll resist posting the spoiler as Derek requested.
4 Lobster Rolls
Tis the season!

5 Ebay
Yes, Becky is about 10 years behind the rest of the world. But if you saw the smile she had on her face telling everyone how much her stuff is making, you’d understand why it’s on this list.
6 Purple Nail Polish
Our new stylist Emily loves it any shade.

MoMA style, Amazon prices.
Working in a room with 30 people is super fun, but it can be wee bit challenging to focus. This site helps Chondita go to a serene, happy place.

9 Delicious Dishes
Daria’s digging the Lobster Risotto at Recette, and Ashley is loving the Pani Frattau at her favorite brunch spot, Belcourt.

10 Brazilian Coffee
AJ’s hooked on it after her brother brought it back from a recent trip.
What I'm Wearing Today
Fri, 2010-07-23 19:29 | by Lara CrystalIn honor of our new space, we're launching a new feature. Every day (or every day we have time!), we'll be posting a picture of what someone at RTR is wearing, most often our office It Girl Blaire.
Blaire will be the most frequently featured as every day at least someone in the office practically dies over her outfit. You can expect this post to mostly be "What Blaire's Wearing Today", but should anyone else wow us with award winning style, we'll be sure to share.
Here's what Blaire has to say about today's outfit "I love romps even though they're a pain to use the restroom in but this is one of my newer purchases from Topshop including my insanely comfortable black suede wedges. Belt, gold chain, and flower clip are vintage. Everyday there has to be a piece of Chanel on me somewhere...I went double the Chanel today with my long chain drawstring bag and pendant chain bracelet! Always mix and match. The best outfits come from not thinking about it!"
With that, we're off for the weekend. Enjoy! --Lara
Movin On Up!
Fri, 2010-07-23 17:18 | by Lara CrystalIf we've been a little quiet on RTR Insider, it's only because it's been a little crazy at the RTR offices! Today we packed up and moved around the corner to our new 9,000 sqft space in the West Village. We couldn't be happier with our new digs, and with our office and warehouse side by side, the whole RTR family is all together, making it easier for everyone on our team to focus on our #1 priority - creating the most amazing experience possible for all of our wonderful customers! What do you want more of? What would you like to see on RTR? Let us know!
In the meantime, here's some pics of our new space. Happy Weekend! -- Lara
Shop It-Girl Style With Proenza Schouler's New Collection
Wed, 2010-07-21 10:27 | by Lara CrystalProenza Schouler's Fall collection has some great party styles for the grown up it-girl. With tweeds and prints paired with strong silhouettes, these are dresses that will make you take notice. And if you're looking to add some Proenza to your permanent wardrobe, you can't go wrong with their fish print jacquard tote - it's a seasonable statement piece that's shockingly affordable at only $325. It's available exclusive at their online store so get over to their site quickly, before it's too late! -- Lara
Vote for Jenn & Jenny!
Mon, 2010-07-19 16:02 | by Lara Crystal
We're not the types to pat ourselves on the back (ok, sometimes we are), but today has been a wonderful day at RTR. WWD wrote a fantastic feature about our new offices (yay!) and Inc magazine has featured Jenn & Jenny on their 30 Under 30 List for Young Entrepreneurs.
If you'd like to show your support for RTR, we'd love for you to vote for Jenn & Jenny as your favorite young entrepreneurs. Click here to vote now and thank you to everyone for your support!! -- Lara
10 Things We Love This Week
Mon, 2010-07-19 10:40 | by Lara Crystal
1 Chain Mail
Accessorize your look with our mixed metals - try a few of our favorites.
2 All Saints
Our team of stylists is obsessed with this Soho store.
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3 "So You Think You Can Dance"
AJ is obsessed and host Cat Deeley wears AMAZING dresses each week….
4 GQ's August Issue
Lara couldn’t put down their comedy issue all weekend – laugh out loud funny.
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Making office parties fun again.
6 Jury Duty
You never know who you might meet…
7 NYC Burger Week
It may be Restaurant Week, but Matt’s made his mission burger focused, trying to hit as many spots as he can. #1 so far is the Minetta Tavern Black Label Burger (but basically anything Pat LaFrieda is dominating).
8 Chocolate/Vanilla Swirl Ice Cream Cones
Those Mr. Softee Ice Cream Trucks throughout the city are saving lives. Nadia, our new Sr. Director of Human Capital, had 3 this week!
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9 Black n' Red notebooks
Jenn's a fan of these high quality notebooks that are available at Staples. So convenient!
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Need we say more?
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What I'm Wearing: Part 2
Fri, 2010-07-16 14:39 | by Lara CrystalHere's a round-up of my own picks for the upcoming months. From my birthday to a destination wedding to fashion week, our new arrivals have it all covered. -- Jenn
My 30th birthday
If I make it to physique enough before then....
Julia's wedding
The country chic wedding of my gorgeous NYC-born and bred friend.
Fashion Week
I want to get photographed this year attending one of the shows. Why not make a statement?!
What I'm Wearing: Part 1
Thu, 2010-07-15 18:22 | by Lara CrystalMy upcoming dance card is booked solid with events ranging from destination weddings (hello Minnesota!) to 30th birthday parties to fall fashion week. With new arrivals rolling in, here’s what I have my eyes on for each. Whatever’s in your datebook, make sure you reserve in advance now or you might miss your chance… -- Lara
Minnesota Wedding
My boyfriend's yet to fill me in on the dress code (what else is new), but one of these will do the trick.
30th Birthday Party
Approximately 50% of my friends seem to be celebrating this in the next 3 months so I'm glad I already know what I'll be wearing to one of them.
Fashion Week
I adore the entire fall collection from Proenza, but this dress is perfect for mixing business and mingling.
Stay tuned for Jenn's picks tomorrow!
Summer Social Calendar
Wed, 2010-07-14 16:14 | by Lara CrystalWe like to think of Rent the Runway as the go to destination for any occasion, whether it’s a black tie gala or a Friday night. So today we wanted to highlight some great dresses for the events filling up your summer social calendar. Check out our picks below and tell us if there’s anything else on your schedule this season that we can help you dress for. -- Lara
P.S. Don't forget, our stylists are always on-hand to give you personal recommendations as well...
Celebrity Chic: Kelly Ripa
Tue, 2010-07-13 12:33 | by Lara CrystalKelly Ripa is one of those celebrities that seems kinda normal despite the fact that she’s ridiculously gorgeous, fitter than fit, and has a beautiful, seemingly perfect family. She dresses cute, always smiles, and we’ve never heard a bad thing about her. So we were happy to see her looking like her usual tanned, fit, and friendly, smiling self in Rent the Runway’s Boho Mary Kate Dress. She looks great and is the perfect model for this easy summertime style that works for day or night. -- Lara
10 Things We Love This Week
Mon, 2010-07-12 11:55 | by Lara Crystal
1 Coffee Dannon Yogurt
The longest term relationship of Jenn’s life that she can’t believe she hasn’t put on this list yet... She’s been eating Coffee Dannon Yogurt consistently 4-5 mornings per week since the 5th grade. The extra dose of caffeine is a great substitute for a morning Starbucks AND can morph into dessert when you freeze it.

2 Gorgeous Gowns from Doo.Ri
New collections are starting to trickle in, and these long looks in luscious hues are top of mind for some upcoming black tie events.
3 The Hills
A few years ago, most of us were obsessed with LC, Lo, Audrina, and of course, Justin Bobby. Though we may not be perched in front of the TV every week anymore, we’re a little nostalgic as the series comes to an end tomorrow night.

4 Cashew Nut Milk
The end of the day drink on the Blueprint Cleanse... chewing is so overrated!
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5 Joan Rivers: A Piece of Work
Derek’s a big fan of her witty inappropriate humor.
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6 Bethenny Getting Married
Seriously awesome summer television.
7 Summer Songs
Dynamite by Taio Cruz has just stolen the top spot away from Katy Perry’s California Girls on Lara’s summer playlist. What’s your favorite song of the summer?
8 Previews for the next season of
The Rachel Zoe Project on Bravo
Ah-ma-zing. Our DVRs are set for August 3rd

9 Graeter's Ice Cream
Oh. My. God. If you’ve never tried it, it is literally the BEST ice cream anywhere. Graeter’s is based in Cincinatti, and we wish we hadn’t been told that you could order online and ship anywhere. Trouble…but you need to try the Mocha Chocolate Chip.

10 Physique 57
A few of us are on a major health kick and we’re hooked on this core focused class. At least when you’re sore the whole week you know it’s working…
Booking Your Wedding Photographer Tip Series Week 2
Fri, 2010-07-09 17:38 | by AnonymousBrought to Rent the Runway by Christian Oth
It’s week two of my photo tip series, Booking Your Wedding Photographer: Tips Series by Christian Oth. I launched the tip series with a strong focus on a photographer’s versatility and this week will focus on your photographer’s strength. Following these tips will get you one step closer to getting great photographs that you’ll be able to cherish for years to come.
Week 2: Photographer’s Strength
What genre are they strongest in? Take a look at your photographer’s background. Do they specialize in fashion, editorial portraits, still-lifes, fine art or photojournalism? Every photographer has special strengths in certain genres, but for weddings they must be able to take great photographs in all other genres as well. Personally, I feel that it is good for a wedding photographer to have a strong background in photojournalism, because they are accustomed to capturing natural moments in an instant as they occur, rather than waiting to create posed, manufactured moments.
Can they take creative portraits? A talented photographer should be able to take beautiful creative portraits not only of the bride and groom, but of the family and wedding party as well. Formal portraits are often the most overlooked, but they are essential to every wedding. Instead of a boring line-up, look for creative group and couple shots that have the feel of a fashion magazine spread.
To see Christian’s work, book him for your wedding and learn more about him, visit ChristianOthStudio.com. To view the tips from the past, click here!
Concrete Jungle!
Wed, 2010-07-07 17:05 | by Lara CrystalRising temperatures in NYC (and our office!) have it feeling less like a catwalk and more like a concrete jungle. Take back fashion with our exotic safari-inspired picks and let RTR help you flaunt your inner animal even in the heat… -Lara
See more images here.
Behind the Seams with Doo.Ri
Mon, 2010-07-05 18:40 | by Lara Crystal
What inspired your Fall 2010 collection?
For Fall 2010 I wanted to focus on tailoring and draping. I love the combination of the two and I wanted to explore how they could exist together. I have a natural tendency toward draping so adding a more rigid construction allows me to see softer shapes from a different angle.
How did you go about designing the prints in this collection?
There were also two types of prints to help with the marriage of tailoring and draping. A softer, more painterly print and a geometric, linear print. The softer prints started off as watercolors, which were then developed digitally, and the geometric print was inspired by a glass mosaics. This season we wanted the prints to be more about representing surface textures.
Which part of the design process do you like the best?
The part I like the most is the beginning of the collection. The start of the collection is when it is just about developing ideas. I love researching different artists, draping new shapes, sketching anything that comes to mind, or re-developing an idea that never had the time to be completed. The beginning of the collection is a series of endless possibilities, which is why it is the process I enjoy the most.
How is the Doo.Ri brand growing in 2010?
We continue to grow our secondary line and hope to add accessories to the mix.
If you could sit front row at a fashion show for any designer in history, who would it be and why?
It would be the first collection either Yohji or Comme Des Garcons debuted in Paris. These two designers were and still are some of my favorites. When I was a student I loved their complete aesthetic - the color black and the exaggerated proportions. It was a strange type of beauty that I instantly fell in love with. I still consider myself a student of Fashion and still respect and admire the two designers, yet why I admire them now is for their amazing pattern work. As a designer who always began by draping I am amazed that all of their work is flat patterned.
How do you celebrate finishing a collection?
We normally do an after show dinner with staff. There are so many people involved in making a collection come together and the process can be intense and stressful- especially on very little sleep. Having an after party dinner is a way to thank everyone who has worked so hard as well as blow off steam- but also to celebrate no more working weekends and sleepless nights!
If a girl was going to purchase her first Doo.Ri piece, what would you want it to be?
A signature draped Jersey dress.
Friday Fun: Classic Remakes
Fri, 2010-07-02 10:12 | by Lara CrystalBefore we leave for the long weekend (can you believe the weather report?!), we wanted to leave you with something fun to think about while you're (hopefully) laying on a beach somewhere. Wednesday we got word that Calvin Klein was recreating Cher's iconic white dress from Clueless. Naturally this got us thinking about what other classic dresses we'd like to get our hands on. Here's some of our picks (we could honestly play this game forever, so you can expect more next week) - what are yours? Happy long weekend! - Jenn & Jenny
Jennifer Grey's pink dress from Dirty Dancing (Jenn's seen this movie 250 times, been to Dirty Dancing sing-a-longs and dreamed of being Baby)

The red strapless dress Julia Roberts wore to the opera in Pretty Woman (Lara's favorite movie)

The prom dress worn by both Brenda & Kelly at 90210's prom

Celebrity Chic: Kristen Stewart
Thu, 2010-07-01 16:44 | by Lara CrystalKristen Stewart took on the Today Show Tuesday in Helmut Lang's Mesh Tank Dress. She added white shoes for her summery look. How would you wear it? --Lara































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